Graze Snacks

Graze was started by seven friends sick of chips and candy, who wanted a better way to snack. Graze offers a large variety of over 90 nutritious snacks with millions of Graze box combinations. After you’ve customized your unique box, it’s conveniently delivered to you. This is a collaboration project with Michelle Rodriguez. This ad campaign is aimed at individuals who are seeking a healthy snack option either at work or at home. To begin, we brainstormed the side effects of many unhealthy snacks. We came up with a few funny names that describe how many of us feel after eating these common snacks: bloated, tired, and wired. We worked on the design and implementation of the packages, referencing other attention-grabbing and often cheesy (no pun intended), snack graphics. Each package was completely constructed by hand which was a fun challenge to figure out together, especially the chip bag!

Photographed at a small food trailer on campus by Dermot Jiang.

Student Work.